Abstract Our framework formally explains some of the recent curious events surrounding deregulation of the British local bus industry. The winner-takes-all nature of this market induces competitive providers to engage in predatory or preemptive behavior in scheduling and pricing. Unlike previous works, we explicitly model consumers' responses to firms' schedule announcements. We show that the market is unstable if demand is uncoordinated, but stable otherwise. Our results highlight the important role played by demand-coordinating mechanisms in local bus markets and our results suggest that pure-strategy Nash equilibria exist in models à-la-Hotelling (1929) whenever demand is effectively coordinated.
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